Why Allura?

I created this blog for two reasons:  1) to share in-depth reviews of products and 2) to bring a bit of truth to the beauty world.

To me, makeup is, more than anything, fun.  It’s fun to look at, fun to buy, fun to use, and fun to wear.  Unfortunately, makeup can also be costly—to both your wallet and your expectations.

So many girls and women (and, increasingly, men) are sucked in by the images they see on television and in magazines—images that lie to us about what makeup can really do.

Let’s take, as an example, mascara advertisements.  During a photo shoot, a makeup artist will apply mascara (that may or may not be the mascara being advertised) to the model’s lashes.  That makeup artist will also apply fake lashes to the model’s eyelids.  The photographer will set up lights and flashes and diffusers to capture the model’s features as flatteringly as possible.  The pictures are then uploaded onto a computer.  Someone takes the image and manipulates it with imaging software to erase wrinkles and blemishes, smooth out the skin, clean up and enhance the makeup, and—in the case of our mascara add—digitally draws in eyelashes.  That ad is printed in the pages of magazines and sold on bookshelves at your local bookstore, café, or gas station.  Readers then flip through the pages of these magazines, see images of a perfect-looking models with sky-high eyelashes, and go out and buy tubes of mascara, hoping to get lashes that look like the ones they see in the pages of Vogue, Seventeen, Marie Claire, Harper’s… you get the point.

This is damaging to your wallet because you’ve spent money on a product that doesn’t do what you’d hoped it would.  It’s also damaging to your expectations because you don’t get the results you wanted.  The mascara doesn’t make your lashes look the way it makes the model’s lashes look.  And, inevitably, you’re a little disappointed.

The problem isn’t actually with the product you bought, though.  It’s impossible to get the product to do what it does in the images you see.  And even though, somewhere inside, there’s a voice telling us that the images we see aren’t “real,” there’s still a part of us that hopes—wants to believe—that if we buy that new bottle of foundation, tube of mascara, or jar of face cream, we’ll look the way the models look in the advertisements we see.  And part of us forgets that the models don’t actually look like that.  They look the way they do not because of the makeup they’re wearing or advertising, but because a computer and digital artist made them look that way.

So… what does the have to do with Allura?

Well, my hope is that this blog will insert a little dose of reality and truth into the reader’s beauty world.  And understanding what beauty products really do will help adjust your expectations about the products you buy.

First, I want to write reviews about individual products.  These reviews will show you what a product looks like and how well it actually works.  I will use myself as a real-life test subject and report back to you what you should expect from that beauty product.  After reading a review, hopefully you’ll have enough information to make an educated decision about whether it will do what you want it to.

Second, I want to share my knowledge about beauty products in general.  Despite what many people say, there is a lot of science involved when it comes to makeup.  Understanding what those weird words are under the ingredient list can go a long way to figuring out whether you should buy a product or not.  But a lot of people are intimidated by ingredient lists, so they don’t really read them or look into what the words represent.  Unfortunately, that means a lot of us rely on what cosmetic companies claim their products do instead of investigating ourselves whether a product does what it claims.  My hope is that this blog will help you feel more comfortable with the science behind beauty so that you feel confident in assessing the quality of the cosmetics you are buying and using.  There are also tons of myths perpetuated by companies selling you beauty products.  This blog is on a mission to bust as many of those myths as possible. (See the Bright Beauty series.)

“Allura” is a made-up word that fuses together the words “allure” and “luna.”  The “allure” part of “Allura” references beauty (think: a beautiful woman as being “alluring,” etc.).  The “luna” part of “Allura” is a reference to light, which is, in turn, a reference to knowledge or insight.  With these words and meanings combined, Allura is the name I chose for this blog because it is not only a beauty blog, but a blog I hope helps educate readers interested in more than the superficial side of cosmetics—who are interested in arming themselves with knowledge about what is in their beauty products and how their beauty products hold up against the claims beauty companies make.  Hence, the motto “bright beauty,” where “bright” means both “luminous” and “intelligent.”  Bright beauty is about having a smart approach to looking great.

So be bright, be beautiful, and enjoy reading!

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7 Responses to Why Allura?

  1. I have been enjoying your YouTube videos for a few months now, but I am just beginning to read your blog.
    You are excellent at delivering your video messages, and I never tire of listening to your voice.
    I wish you continued success and many blessings.


  2. Lisa B. says:

    Call me an idiot, I’d never actually read your introductory post. This is eloquent and well-stated; and now I know why I love your blog so much! 🙂

  3. TheElizabeth12395 says:

    Wow, you are such a beauitiful person

  4. maša says:

    interesting name for a blog. and (at least so far) it has a great deal of quality. i hope you will keep it up. 🙂

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