Diversity is Beautiful with Estée Lauder’s New Ad Campaign

Estée Lauder’s new print ad features Joan Smalls, Constance Jablonski, and Liu Wen

Estée Lauder is launching its new skin care items–Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator–with an ad featuring models Joan Smalls, Liu Wen, and Constance Jablonski.

“This campaign is a modern interpretation of some of the most memorable ads Estée created over the years. Joan, Liu Wen and Constance are all global beauties who will help us express all facets of beauty and write a new chapter for the brand.” Smalls is of Puerto Rican descent, while Liu is Asian and Jablonski is French.

A thumbs up to Estée Lauder for making diversity beautiful!

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2 Responses to Diversity is Beautiful with Estée Lauder’s New Ad Campaign

  1. shiribt says:

    Sooo pretty! Wonderful to see such diversity in the beauty world…

  2. Soesje200 says:

    Great! I look forward to this campaign.

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