Release Date: May 5, 2011
Availability: MAC stores & maccosmetics.com
In the height of the summer swelter, who doesn’t crave, suddenly, to feel, look & be, cooler – shine, oil and heat – all gone! You’ve longed for it.
And, now it’s captured: M·A·C MAGICALLY COOL LIQUID POWDER.
An alchemical fusion that charms water droplets into a loose powder while remaining over 50 percent H2O.
This feather-light silky powder goes on with the refreshing impact of an ocean mist.
What’s more, this magical melange contains just enough optical blurring via its light-diffusing pigments to render skin’s surface into line-softened, natural luminosity.
A cool-to-be-cool way to set, and enhance, the look of foundation. For the bare-faced, there’s the reward of natural radiance. During its earlier limited-edition launch, it was hailed by the cognoscenti wanting to stay covertly cool and perfectly collected.
This time round it’s here to stay. How magical is that?
Here are preliminary photos for MAC’s Magically Cool Liquid Powder collection, which will come out in May.
These powders were first introduced with the Venomous Villains collection and will now be made permanent.
I will update this post with further details soon!