New Guerlain Rouge Automatique Lipsticks

Release date: April 15, 2011
Price: $35.00
Availability: Select stores–Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman

Company’s Description

“The 21st-century Rouge Automatique is created for a mischievous and stylish woman. In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.” — Olivier Échaudemaison, Guerlain Creative Director

While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.

With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube – inspired by a cylinder used to mold candles. The new Rouge Automatique builds on this heritage with a lipstick encased in a sleek, structural, gold chamber. Simple, clever and coveted. An elegant accessory steeped in history. And featuring an innovative new formula with a fine, sensual texture that glides over lips to melt on the mouth like second skin…

Guerlain has just released 25 shades in its new Rouge Automatique lipstick line. These lipsticks promise sheer finishes, soft second-skin texture, and long-lasting wear. These lipsticks cost $35 each and are available at Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman stores.


  • Apres l’Ondee (100)
  • Voilette de Madame (101)
  • Ne M’Oubliez Pas (102)
  • Chant d’Aromes (103)
  • Jicky (104)
  • Vol de Nuit (105)


  • Coque d’Or (120)
  • Rouge d’Enfer (121)
  • Liu (122)
  • Habit Rouge (123)
  • Samsara (124)
  • Vega (125)


  • Mitsouko (140)
  • Quand Vient l’Ete (141)
  • Fleur de Feu (142)
  • Nahema (143)


  • Bal de Mai (160)
  • Cherry Blossom (161)
  • Bloom of Rose (162)
  • Rose Bengale (163)
  • Chamade (164)
  • Champs-Elysees (165)
  • Shalimar (166)
  • Guet-Apens (167)
  • L’Heure Bleue (168)

This entry was posted in Brands, Collections, Guerlain, Previews and tagged , , , , . Bookmark the permalink.

4 Responses to New Guerlain Rouge Automatique Lipsticks

  1. Patricia says:

    The lipstick the model is using is stunning!! Do you know what color it’s? Thanks!

    • Allura says:

      I’ve actually seen this promo color with you lips different colors. The color is Photoshopped on, so I don’t think it’s an actual lipstick color. I’m sure it’s an approximation of one of the colors, but I don’t know which.

  2. Zana says:

    I want to purchase a high-end lipstick as a birthday present to myself and these are SO gorgeous that I cannot choose which to seriously splurge on.

  3. Deja says:

    I am always a fan of Guerlain lipsticks, always good quality. Gonna have to give these a try when they come out 🙂 Can’t wait to see more swatches!!

Leave a Reply

Your email address will not be published. Required fields are marked *