Today, Make Up For Ever began their first advertising campaign dedicated to the “no retouching” makeup line called “HD–No Retouching.” The campaign promotes MUFE’s HD line of makeup products, advertised to “reveal a perfect-looking skin” without retouching.
This campaign features four women taking self-portraits, with their un-retouched photos for viewers to see. The No Retouching campaign will also be available via the web through interactive videos starting March 1, 2011. Viewers will be able to zoom onto the skin of the four women using the makeup products from the HD line.
What do you think about MUFE’s campaign?