Givenchy Spring 2011 Collection “Naivement Couture”

Release date: Jan./Feb. 2011

Company’s Description

Skin bared to the sunlight, we purge our sensations and embrace our innocence in order to accept our feelings. The exhilarating purity of light, a gentle warmth, tenuous and sensual, that transports us to an apogee of emotion, to be reborn with a uniquely personal authenticity. A rebirth that makes sense of the sensorial and focuses on the essential. To let ourselves succumb to a playful nature that knows where to tickle to raise a smile, like giving ourselves over to the hands of the designer for that first couture gown, this collection suggests a beauty that is lived and experienced. Allowing the hand to wield its innate intelligence, to play with lovely colours and fresh textures, is an invitation to enjoy the precious, cunning gift of self-indulgence. A natural, soothing sensuality for a springtime filled with joy.

If the world’s first woman were to be born today in the primeval garden, she would no doubt have a different vision of paradise. Nature would be tamed, its energy restrained, creating an ambiance in which she would more likely cut down the Tree of Knowledge than water it. But springtime always manages to awaken desires and dispel gloomy ideas. The impulse to seek gratification is driven by a sixth sense, making us eager for any and all sorts of sensations. A breath of pure air to be discovered or devised. The Must-Have, Blush Gelée, is a rich elixir of youth, illuminating a self-assured candour with fresh energy. NAÏVEMENT COUTURE (“naively couture”) is an autosuggestion of happiness.

In its Spring 2011 collection, Givenchy will release limited edition colors and also add the Photo’Perfextion Light Fluid Foundation to the line. This foundation has a foam applicator.

Prisme Yeux Quatour ($56.00)

  • Candide Garden (No. 78): earth tones, oranges, browns (limited edition)

Magic Khol ($21.50)

  • Coffee (No. 15): brown

Rouge Interdit Shine ($28.00)

  • Candide Nude (No. 27): natural (limited edition)

Rouge Interdit Shine ($28.00)

  • Candide Nude (No. 27): natural (limited edition)

Rouge Interdit ($28.00)

  • Candide Tangerine (No. 50): orange (limited edition)

Blush Gelee (price tba)

  • Candide Pink: bright pink (limited edition)

Vernis Please! ($15.00)

  • Candide Peach (No. 173): natural (limited edition)

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