Release date: Jan. 13th, 2011 in the U.S.; January 2011 internationally
Availability: Now, in stores and maccosmetics.com
Company’s Description: Collection
Mineralize Foundation SPF 15 has the exclusive formula – micronized and coated pigments improve blendability, maintain colour purity with SPF 15, and our liquid mineral ferment complex adds nutrients. Light diffusing optics minimize the visibility of imperfections – FINALLY Flawless!
In this Spring 2011 collection, MAC promotes two permanent items: the Mineralize Foundation and the 130 brush. Both these items were originally launched in Spring of last year.
Mineralize Foundation SPF 15 ($32.00 regular / $19.20 pro)
- NC 15, 20, 25, 30, 35, 37, 40, 42, 44, 45, 50, 55 / NW 15, 20, 25, 30, 35, 40, 43, 45, 47, 50, 55
A rich, luxurious compact foundation offering a creamy application for a flawless, medium-buildable, naturally revitalized, fully dimensional finish. Lightweight and silky to apply. Good for all skin types; particularly benefits dull and/or dry complexions. Provides super-hydrated, high-comfort wear and everyday SPF 15 sun protection.
Minerals are the foundation for all living things. The human body is made of approximately 60% water and skin is approximately 70% water. By fusing minerals and water, Mineralize SPF 15 Foundation is the synthesis of earthly essential elements in the form of a rich, luxurious solid cream compact with a liquid mineral infusion. This uniquely textured, medium buildable, foundation delivers immediate hydration while revitalizing the look of dull and dry skin. Used backstage during the Spring/Summer 2010 fashion shows of; BCBG, Carolina Herrera and Baby Phat, it is both a makeup artists dream and a real woman’s skin saving grace.
Mineralize SPF 15 Foundation features an innovative gel based system that provides extreme comfort and creaminess in application, making this formula appealing to all skins but especially normal to dry. The gel fuses the formula’s high water content (30.5%) with the polymers and coated pigments for the ultimate in silky smooth, yet long wearing (up to 8 hours), colour payoff. Because of the immediate moisturization benefits, Mineralize SPF 15 Foundation also helps to immediately reduce the appearance of pores and provides skin with a non-sticky, cooling break.
Additionally, a blend of lightweight oils creates a creamy, comfortable feeling on the skin. The innovative wax-free structure helps moisturize skin, while light diffusing optics help minimize the visibility of pores and imperfections for a flawless looking complexion
130 Short Duo Fibre Brush ($40.00 regular / $24.00 pro)