Review & Swatches: CoverGirl NatureLuxe Foundation

CoverGirl NatureLuxe Liquid Silk Foundation in 310 Flax

Price: $11-12
Availability: Target, WalMart, Ulta, Drugstores
Size: 1 fl. oz. / 30 ml

Company’s Description

Redefine natural beauty with our lightweight silk foundation. With a touch of cucumber water and a hint of jojoba and rose hip extracts, our light yet luxurious formula takes heavy weight out of your polished finish.

NatureLuxe is CoverGirl’s newest foundation and comes in 14 shades. Taylor Swift is the spokeswoman for CoverGirl’s Natureluxe line. I tested this foundation in the second-lightest shade “Flax.”

Packaging: 8.5/10
NatureLuxe comes in a soft-plastic squeeze-tube that has green decorative accents. There is a small clear window on the front of the tube that allows you to see the color of the foundation.

The packaging is not particularly refined, but it’s easy to dispense the foundation through the squeeze-tube. The tube packaging also makes using the foundation hygienic.

Quality: 8/10
I’m not sure why, but for some reason I expected this foundation to be mediocre. Instead, I was quite surprised by its quality.

This foundations lives up to CoverGirl’s claim of it being a “lightweight silk” foundation. This foundation applies very smoothly and feels silky. You also don’t notice the foundation on your skin while wearing it throughout the day.

It has a beautiful finish; it looks extremely natural and it’s hard to even tell you have foundation on. Many foundations claim to be natural-looking or “like your own skin,” but very few actually have this effect. NatureLuxe is definitely one of the few foundations that actually has a skin-like finish.

You can get light-to-medium coverage out of this foundation. It has a dewy finish, so unless you have dry skin, you should set it with powder. If you have oily skin, this foundation won’t help mattify it. The foundation wears well and I didn’t notice any fading, even after several hours and without a setting powder.

The biggest negative about NatureLuxe Foundation is the noticeable cucumber scent. This product has a fragrance added to it (as you can see from the ingredient list), which is entirely unnecessary. And it’s not just a scent you smell when you first apply the product. The scent lingers and I could smell it throughout the day. If it weren’t for the fragrance, this foundation would get a 9/10 for quality.

Ease of Use: 9/10
It is easy to control how much product you get because of the squeeze-tube packaging. I recommend applying the foundation with your fingers. You’ll get the most even finished this way. The foundation goes on smoothly and you can build up to a medium coverage with a second layer.

Price: 8.5/10
This price-point is average for a drugstore foundation. There are better deals, such as Rimmel’s Stay Matte foundation, which has the same amount of product but for only $8. On the other hand, Revlon’s ColorStay Mineral Mousse foundation comes in the same packaging and size as NatureLuxe foundation and costs the same.


This is a foundation that has a beautiful finish, but the unnecessary and potentially irritating fragrance knocks this foundation down from an A product to a B product.

Toss if: you’re sensitive to fragrances or have oily skin
Try if: you’re looking for a drugstore alternative to a high-end natural-looking foundation
Buy if: you don’t mind the fragrance and want light-to-medium coverage

NatureLuxe Foundation Ingredients

NatureLuxe Foundation Swatches

NatureLuxe Foundation Applied Without Setting Powder
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3 Responses to Review & Swatches: CoverGirl NatureLuxe Foundation

  1. I’m glad to see a review of this. I’ve been wanting to check it out. Looks like it’s a decent value for the money.

  2. Ambra M. says:

    sounds good, and it looks amazing on you..
    unfortunately i have oily skin, and sometimes some blemishes, i love the revlon colorstay (for oily/combo) and the vichy dermablend, if anyone cares 😉

    • Allura says:

      ColorStay is great for full coverage and oily skin. I’ve never tried Vichy products, but I have heard of the DermaBlend foundation before, so I might check it out.

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