Review & Swatches: Josie Maran Argan Oil Lipstick in “Dyani”

Josie Maran Argan Oil Lipstick in “Dyani”

This is a review for Josie Maran’s Argan Oil Lipstick in the color “Dyani.” You can purchase this lipstick at Sephora or online at for $20.00.

Company’s Description

Josie Maran’s lipsticks are formulated to rehydrate, plump, and smooth the lips. These hydrating, full bodied lipsticks have a medium to full coverage, with a beautiful semi-gloss finish.

Packaging: 9.5/10

This lipstick comes in a shiny, square plastic tube. The tubes are lightweight and good for throwing in your purse.

Quality: 9/10

Dyani is a pink beige color and serves as a great MLBB (my-lips-but-better) nude.

The argan oil (along with the other oils in the ingredients) are supposed to make this lipstick moisturizing. The product does give your lips some moisture, but it dries out slightly as the day goes on.

The formula applies very smoothly and evenly with good color payoff. As you can see in the picture, below, the product does settle somewhat into your lip-lines, but it isn’t noticeable for most purposes. It lasts as long as an average lipstick–about 3 hours if you don’t drink/eat.

Overall, this is a good, everyday-wear lipstick.

Ease of Use: 9.75/10

This lipstick applies smoothly and the color makes precise application easy.

Price: 8.25/10

Argan Oil Lipsticks cost $20.00 each and contain 4 g of product. For comparison, MAC lipsticks are 3 g and cost $14.50 each. You pay $4.83/g for MAC lipsticks and $5.00/g for Josie Maran lipsticks, putting the Argan Oil lipsticks at a higher-than-average price-point.

Final Grade


Toss if: you want lipstick that will moisturize all day or that is long-wearing
Try if: you’re a fan of Argan oil–this lipstick has a decent amount of it
Buy if: you want a smooth, MLBB lipstick color

Josie Maran Argan Oil Lipstick Box

Josie Maran Argan Oil Lipstick Ingredients

Josie Maran Argan Oil Lipstick Packaging

Dyani Swatched

Dyani Applied
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7 Responses to Review & Swatches: Josie Maran Argan Oil Lipstick in “Dyani”

  1. hofken says:

    Argan oil seems to be the latest fad. Do you think it’s everything it is claimed to be? I have oily skin and anything “oil” worries me

    • Allura says:

      Well, having oily skin doesn’t really have anything to do with using oil on the skin. Your skin will benefit from any vitamins/antioxidants contained in oils regardless of what your skin types is. But, obviously, you wouldn’t want to put oil on your skin in the morning.

      And no, Argan oil isn’t anything special, despite all the current hype. 🙂

  2. Lisa B. says:

    Mmmmm…that looks like a PERFECT shade for me! I wear MAC Hot Gossip which seems similar…do you have some favorite MLBB shades? Do you think you might do a post sometime on some of your favorites?

  3. Tina Lane says:

    It has a nice color. It’s rather pretty. The lipstick does seem like it’s moisturizing as it states. I might check it out

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