Availability: MAC Stores & Online
Release Date: January 5, 2012
Baked minerals refined into a powder formula provide exceptionally sheer and lightweight application. Colour builds lightly, layer after layer, without heavy coverage.
This review is for the 5 new Mineralize Eye Shadows releasing with MAC’s upcoming Naturally Collection. This post includes photographs and swatches of the following colors:
- Daylight: Peach with dirty blue lavender veining
- In the Sun: Gold with violet veining
- Summer Haze: Palest gold with deeper gold veining
- Cloudy Afternoon: Cream with gold, grey, and pink veining
- Twilight Falls: Cool brown with bronze veining
These shadows come in standard MAC packaging but are larger than normal eye shadows. The compacts are plastic and come with snap-shut, flip-up tops.
The following descriptions are for the resulting color when the veining is swirled together:
Daylight is a light, dusty lavender which shows hints of pink when swatched wet.
In the Sun is a coppery brown with silver glitters that are larger than those found in the rest of the colors. Applying In the Sun wet brings out the glitters slightly more.
Summer Haze is a brown with bronze undertones and streaks of white.
Cloudy Afternoon is a mostly-grey silver with a hint of steel running through it. This color becomes a darker grey when swatched wet.
Twilight Falls is a dark brown with plum undertones and gold shimmers. The color becomes a little darker and more intense when swatched wet. This is my favorite color of the 5 because you noticeably get hints of 2-3 colors with one shadow.
All 5 colors have shimmery, frosty finishes, consistent with the Mineralize shadow formula. They go on smoothly and, for the most part, evenly. They are quite crumbly when a brush is swiped across the surface, so expect the powder to get a little messy and to experience some fallout.
Ease of Use: 9/10
You’ll need to pack the powder onto the brush in order to get good pigmentation and an even finish. You can foil the colors to get a slightly more vibrant effect.
Regular MAC shadows cost $14.50 and are 1.5 grams each. Mineralize shadows are $20.00 and 2.5 grams each, making these a better deal for your money. Previous Mineralize shadows had only 2 grams in them.