Review & Swatches: Wet n Wild Color Icon “Baking a Cake” (Pinks) Eye Shadow Palette

Color Icon “Baking a Cake” (Pinks) Eye Shadow Palette

Limited Edition
Availability: Walgreens
Price: $4.99

Wet n Wild has created 3 new, limited-edition baked eye shadow palettes to the Color Icon line for the holiday 2011 season. Each palette contains 6 eye shadows and a mini eye pencil. This review is for the pink palette “Baking a Cake.”

You can read the review for the brown palette “Baked, Not Fried” here and for the blue palette “Bake-Off Contest!” here.


Packaging: 8.75/10

This palette comes in a plastic compact with a clear, slide-off top. I wish the top would snap together somehow with the palette to make it more secure.

Quality: 9/10

These are baked shadows that can be used wet or dry. Applied dry, they each go on with good pigmentation and smooth finishes. The least impressive are probably the bright pink and pale purple colors.

The difference in finish and vibrancy is almost non-existent when these shadows are applied wet.

Despite what you may think just looking at the palette, this is a set of neutral colors with 2 bright colors–the pink and purple. It’s a good palette for everyday use because 4/6 eye shadows are neutral, but will also allow you to add a pop of color. The only negative is that all the colors have frosty finishes, so you don’t have a choice of matte colors to balance out the shimmer.

The black eye pencil is mediocre. It’s not a very strong black color and has silver shimmers in it. It isn’t very soft and glides on alright.

Ease of Use: 9.5/10

These shadows aren’t as soft as the shadows in the 8-pan Color Icon palettes. But, they can be used both wet and dry and also have less fallout.

Price: 10/10

You get 6 solid-quality baked shadows for $5–quite a steal.

Final Grade

92.75/100

Color Icon “Baking a Cake” (Pinks) Eye Shadow Palette

Color Icon “Baking a Cake” (Pinks) Eye Shadow Palette

Swatches – Dry

Swatches – Wet

Eye Pencil

Eye Pencil

Eye Pencil Swatched
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5 Responses to Review & Swatches: Wet n Wild Color Icon “Baking a Cake” (Pinks) Eye Shadow Palette

  1. soesje200 says:

    That is a steal.. I prefer different colours but I will look out for these =)

  2. Lisa B. says:

    I did a double-take just now looking at the wet and dry swatches! They weren’t out yet at my Walgreens when I was there a couple of days ago (couldn’t find the matte palette either)!

  3. I love that the pinks doesn’t look boring. :)

  4. Nicole O. says:

    I wish I had a Walgreens nearby! :(

  5. Nuša says:

    These shadows look awesome! Love the packaging :D

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