Salma Hayek’s new beauty line “Nuance” will launch in 7,000 CVS drugstores across the country in August.
To say that Hayek is passionate about her new beauty endeavor with CVS, would indeed be putting it mildly. The project, which she said has been on her mind for almost 10 years, in the works for six years and under development for the past three, had the actress literally in tears and on the edge of her cushioned chair. To the crowd, the Mexican beauty convincingly discussed how she sought to create a line to honor her grandmother’s beauty secrets, a cosmetologist who studied at Vichy Labs in Paris, and who also combined Native American and Mayan remedies into her potions. Ingredients used by her family, some not even known to top chemists, are cornerstones of the collection and range from familiar rosewater to the more obscure tepezcohuite.
The line is a 100-piece selection of makeup and skincare ranging from $7.99-$19.99.