Benefit & Diet Coke “Love It Light” Campaign

Benefit Cosmetics has teamed up with Diet Coke for a “Love It Light” campaign in Europe. Three limited-edition can designs will be sold in floral, houndstooth, and zebra prints. Each design represents a different style: the romantic, fashionista, and rock chick.

Check out the videos for this campaign, below. The first is Diet Coke’s campaign video. The next 3 show how to get the romantic, fashionista, and rock chick looks using Benefit products.

Sephora.com, Inc.

Sephora.com, Inc.

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One Response to Benefit & Diet Coke “Love It Light” Campaign

  1. sthobbie says:

    What a strange but welcome combination

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