Release Date: August 2012
Availability: Estee Lauder Counters & Online
Introducing a new multi-dimensional, limited edition trend collection for 2012, Estée Lauder Pure Color Violet Underground. Inspired by multiple cultures, styles and textures, this collection is the ultimate fusion of high style and street chic. The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.
Estée Lauder translates the drama of underground style fused with the luxury of couture onto eyes and lips saturated in a jewel-toned palette. Cognac and bordeaux combined with neon brights in scarlet and crimson create a mysterious palette rich in sensuality. Pure Color Violet Underground uses contrasting high lacquered intensified pigments and matte hues to create rich dramatic dimension. Together the strong pigments collide against a beautifully radiant satin complexion to give the overall look a modern yet dramatic high-fashion feel that any woman can try.
Pure Color Five Color Eyeshadow Palette ($48.00) (Limited Edition)
- Violet Underground
A mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the center. The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or dry for a subtle shine finish. Combined with the exclusive True Vision Technology, the high-definition color impact is amplified with a cyber-metallic finish that can create a range of daring looks.
Pure Color Quick-Thick Eyeliner ($21.50) (Limited Edition)
- Punker Black: Dramatic black
Defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.
Sumptuous Extreme Mascara ($25.00) (Permanent)
- Extreme Black
Pure Color Velvet Lipstick ($25.00) (Limited Edition)
- Black Cassis (Matte): Deep wine
- Violet Crush (Matte): Violet
Pure Color Gloss ($22.50) (Limited Edition)
- Chaotic Currant: Deep plum wine
- Rebellious Violet: Dazzling violet
Pure Color Nail Lacquer ($20.00) (Limited Edition)
- Black Iris: Avant-garde violet
Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe.