Estee Lauder Violet Underground Collection – Fall 2012

Release Date: August 2012
Availability: Estee Lauder Counters & Online

Company’s Description

Introducing a new multi-dimensional, limited edition trend collection for 2012, Estée Lauder Pure Color Violet Underground. Inspired by multiple cultures, styles and textures, this collection is the ultimate fusion of high style and street chic. The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.

Estée Lauder translates the drama of underground style fused with the luxury of couture onto eyes and lips saturated in a jewel-toned palette. Cognac and bordeaux combined with neon brights in scarlet and crimson create a mysterious palette rich in sensuality. Pure Color Violet Underground uses contrasting high lacquered intensified pigments and matte hues to create rich dramatic dimension. Together the strong pigments collide against a beautifully radiant satin complexion to give the overall look a modern yet dramatic high-fashion feel that any woman can try.

Deal of the Week

Pure Color Five Color Eyeshadow Palette ($48.00) (Limited Edition)

  • Violet Underground
  • A mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the center. The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or dry for a subtle shine finish. Combined with the exclusive True Vision Technology, the high-definition color impact is amplified with a cyber-metallic finish that can create a range of daring looks.

Pure Color Quick-Thick Eyeliner ($21.50) (Limited Edition)

  • Punker Black: Dramatic black
  • Defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.

Sumptuous Extreme Mascara ($25.00) (Permanent)

  • Extreme Black

Pure Color Velvet Lipstick ($25.00) (Limited Edition)

  • Black Cassis (Matte): Deep wine
  • Violet Crush (Matte): Violet

Pure Color Gloss ($22.50) (Limited Edition)

  • Chaotic Currant: Deep plum wine
  • Rebellious Violet: Dazzling violet

Pure Color Nail Lacquer ($20.00) (Limited Edition)

  • Black Iris: Avant-garde violet
  • Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe.

Dermstore Deal of the Week

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8 Responses to Estee Lauder Violet Underground Collection – Fall 2012

  1. Lisa B. says:

    There’s something that I’ve been wondering for awhile now…Estee Lauder’s 5-color eyeshadow palette has the same shape as Guerlain’s 6-color ones, minus the 6th color/skinny side stripe that Guerlain’s have…Do they think we won’t notice? Do they not care? Are they trying to look “like” Guerlain? I assume they don’t have the side stripe just so there isn’t any patent problem or something? I suppose since the actual shadows have that new formula they’ve been using a lot lately (with Modern Mercury and so on), makes them different and perhaps worth trying, but I just wonder about the shape.

    • Lisa B. says:

      Well, and I guess their compacts aren’t designed the same, since Guerlain has that inner hinged cover and the fancy lattice/lacy metal packaging. It’s just the inner layout of pans…

    • Allura says:

      I don’t think there’s really any “copying” going on. The vast majority of the time, brands don’t make the entire product start-to-finish. They get the packaging from another company. This is why, for example, both MAC and Illamasqua have the same exact liquid liners. The packaging, and sometime the entire product, is bought by a larger company who puts their label on it. It’s just how the business is.

      • Lisa B. says:

        I guess they got the inner pan shape from one place and then the outer from another source, then.

        • Linda says:

          Plus I’m pretty sure estee lauder started using this design before Gurlain, back with there Blue Dahlia collection about 2 years ago, so if anyone is copying anyone its Guerlain lol. Just playing devils advocate, I love both brands new packaging, very classy and expensive looking in there own ways.

  2. Noelle says:

    Doesn’t estee lauder own MAC?

    And love the purple lipstick and nail lacquers!

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