MAC Electric Cool Collection

Release Date: July 19, 2012 (Nordstrom), July 26, 2012 (Online), August 2, 2012 (In Stores)
Availability: Nordstrom, MAC Stores & Online

Company’s Description

Electrifying pigments fuse with high frost in 12 limited edition shades. From the moment your brush touches the lightweight formula, you’ll be wired into its sensational blending power. For a multi-dimensional pearly wash, try Superwatt—a shimmering taupe. Amp it up with Highly Charged’s vibrant purple, or shock with Fashion Circuit’s Kelly green. It’s luxe with a hue-rich colour charge…who wouldn’t want to be this Electric?

Here is a sneak peek into MAC’s upcoming Electric Cool Collection, which includes the new Electric Cool eye shadows, reformulated from MAC’s Big Bounce Shadows.

Electric Cool Eye Shadow $18.50 (USD) / $21.00 (CAD) (Frost)

  • Love Power: Soft shimmering rose
  • Dynamo: Mid-tone coral
  • Highly Charged: Rich purple with pink pearlized pigments
  • Brilliantly Lit: Bright acid yellow green
  • Switch to Blue: Rich Cobalt
  • Pure Flash!: Pale champagne
  • Superwatt: Light shimmering taupe
  • Coil: Copper bronze
  • Electroplate: Cool gunmetal grey
  • Blacklit: Black with multi-dimensional pearlized pigments
  • Infra-Violet: Mid-tone pink violet with blue pearlized pigments
  • Fashion Circuit: Bright Kelly green

Brush $30.00 (USD) / $36.50 (CAD)

  • 249 Large Shader Brush

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8 Responses to MAC Electric Cool Collection

  1. Faith says:

    I tried the products out at Nordstrom’s pre-sale. They kinda remind me of pigments… I wouldnt recommend depotting these. The colors aren’t that unique. The one that stands out to me the most is fashion curcuit, it’s a frosty turquoise.

  2. Christina says:

    Aren’t these still in the cream/sponge-like texture the big bounce ones were before, just reformulated? How would you depot them?

    • Allura says:

      Cant’ say until I actually get them and review them. I’m pretty sure they are not in the formula that the Big Bounce shadows were. The Big Bounce Shadows were completely loose gels. These look like they’ve been pressed and have a pan underneath.

  3. Lisa B. says:

    Oh boy…back to twist-off tops? Larger pans, too, it looks like…I think I’ll be skipping since they’re all frosts; but who knows, maybe they’re great! 🙂

    • Allura says:

      I’m hoping they will be great! I don’t mind the twist-off tops, especially if I’m going to de-pot them anyway and if they’re good quality. We’ll see!

  4. Lauren says:

    I’m liking the cool brown! the rest are out there.

  5. Ela says:

    Don’t think I’d wear most of these eye shadow colors but they sure look pretty in these promo pictures <3

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