Availability: e.l.f. Online
Preps your eyelid for smoother, longer-lasting and crease-proof eyeshadow. The ultra sheer nude color works to increase eye color longevity. The lightweight liquid formula quickly absorbs into the skin for comfortable wear.
Eyes Lips Face (aka “e.l.f.”) has added 3 colored eye shadow primers to its Essentials Eyelid Primer line. The colors are Pearl, Champagne, and Golden, all of which are reviewed below.
These primers come in plastic tubes colored in the corresponding color of the primer inside. The tubes taper in toward the bottom and the doe-foot applicators are slanted, which helps you get the primer out of the tube. When you get low on the product, it is difficult to get the remaining amount out of the tube–a problem with similarly-packaged primers like Urban Decay’s Primer Potion. You have to wiggle the applicator around to try to pick up the remaining product on the sides or bottom of the tube.
Pearl is a frosted white. Champagne is a taupe color, despite its name. Golden is a very yellow-based gold. All the colors have a sheen finish. The color pay-off is good given that these are primers: you could use them alone for a subtle touch of color or to amp up a similarly-colored shadow without worrying that the pigmentation will interfere with or overwhelm that shadow.
These primers also perform very well. They make shadows crease-resistant for at least 8 hours. I find that these colored primers work better than the original Essential Eyelid Primer, which only kept shadows crease-resistant for 4-5 hours.
The consistency of the primers is thin and silky, which makes them glide on easily and acts as a smooth base for shadows.
Ease of Use: 10/10
The Eyelid Primers are simple to use. Just apply a dab on each lid and blend out with your finger. Because the formula is smooth and creamy, it will blend effortlessly over the skin.
For $1.00, you get 0.17 ounces. Too Faced Shadow Insurance costs $18.00 for 0.35 ounces; UDPP costs $19.00 for 0.37 ounces. You are getting an incredible value with e.l.f.’s high-performing colored primers.