Review & Swatches: GOSH Effect Powder in “Azure”

Gosh Effect Powder in Azure

Availability: Gosh Online, Canadian Drugstores & Superdrug
Price: $10.00

Company’s Description

A small glass jar with an incredibly silky, iridescent powder in a variety of colors.

GOSH EFFECT POWDER can be used as an eye shadow. This shiny powder can give either a strong color effect or be faded out for a shivering effect as a highlighter. Can also be mixed with other colors of eye shadows for a dramatic effect.

GOSH is a Danish-based beauty brand that is popular in Europe and Canada. Their Effect Powders are metallic eye shadow pigments that can be used wet or dry. The color Azure is reviewed, below.

The Body Shop

Packaging: 9/10

These eye shadows come in tiny glass jars. Inside, there is a plastic cap that has a flip-open lid, which keeps the pigment securely in the jar. Because the jar is so small, it can be difficult to get an eye shadow brush into the jar, depending on the size.

Quality: 8/10

Azure is a shimmery teal green.

Applied dry, the finish isn’t as opaque or vibrant as I’d prefer. When applied wet, the color is more bold, but the pigment itself goes on very unevenly, clumping up in certain areas.

Ease of Use: 8.25/10

You’ll need to layer the pigment to build up the finish and color. The color is much more vibrant when applied wet but applies unevenly.

Price: 8.75/10

For $10.00, you get 2.5 grams of shadow. MAC pigments cost $20.00 and contain 4.5 grams.

Final Grade


Gosh Effect Powder Jar

Gosh Effect Powder in Azure

Gosh Effect Powder Jar Packaging

Gosh Effect Powder in Azure

Gosh Effect Powder in Azure Swatch: Wet & Dry

The Body Shop
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2 Responses to Review & Swatches: GOSH Effect Powder in “Azure”

  1. Lisa B. says:

    Is that a sifter? (Does the sifter have a flip top on it?)

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