Review & Swatches: It Cosmetics Luxe Anti-Aging High Performance Eyeshadow Trio in “Pretty in Plum”

Availability: QVC
Price: $24.00

It Cosmetics’ Luxe Anti-Aging High Performance Eye Shadow Trio is said to include intensely-pigmented shadows for a naturally pretty look. This review is for the shade combination in Pretty in Plum, which includes the following colors:

• Je Ne Sais Quoi: Shimmery nude pink shade
• Lucky Lavender: Violet pearl shade
• Plum Passion: Rich shimmery purple shade

Packaging: 9/10

This trio comes in a plastic compact with a flip-up, see-through lid. The compact also opens up underneath to reveal a mirror and a pair of sponge-tip applicators.

Quality: 8.25/10

The colors in this trio give off semi-sheer color. You can use the shades wet, which produces a noticeable but not significant increase in the intensity of the colors.

When applied over primer, I didn’t have any problems with creasing for around eight (8) hours of wear. Without primer, there was some fading of the color after two and a half (2.5) hours, but still no real creasing until after about four (4) hours of wear.

Ease of Use: 8.5/10

Each color blends out decently. Though the colors are more intense when applied wet, they don’t blend together very well applied wet. So I’d reserve a wet application for on the lid only, after you’ve already applied the crease color dry.

Price: 9/10

For $24.00 you get 0.10 ounces of shadow. This is a comparable price and amount of product to brands like Stila and Smashbox.