Availability: Barneys New York
This creamy eye shadow dries down to a soft velveteen finish and is perfect to use as a primer before applying powder shadow, or it can be worn alone to create highlights or depth depending on shade choice.
Kevyn Aucoin’s line currently carries 3 shades of its Prime Color Creme Eye Shadow. This product is a cream shadow that can be used under powder shadow or alone. This review is for the shade Deceit–a soft rosy peach.
This product comes in a pen-like tube made of plastic with a slanted, plastic applicator that has multiple openings in it. The base of the pen twists and pushes the product up through the applicator.
Normally, I don’t like this kind of packaging. It always takes too many turns of the base to push out enough product. But this slanted applicator is actually much easier to work with than a brush applicator.
This cream eye shadow has a thin, cream formula that isn’t watery. It glides beautifully onto the skin.
Deceit is also a fantastic color. Normally, pinks, reds, and peaches are difficult to wear on the eyes. But Deceit looks stunning on the lids because the rose color has and undertone of bronze. Peach tones also underlie this rose color and flecks of copper and red shimmer give Deceit a multi-dimensional factor that is difficult to capture in words. This is one of the most unique eye colors I’ve come across. You can use this as a base for a powder shadow, but I wouldn’t waste this color’s uniqueness by covering it with something else.
The shadow can be blended into the crease and layered on the lid. The image of Deceit applied to the lid, below, shows the color in a fairly light layer, but you can definitely layer the color more than I did to intensify the finish.
Used alone, without a primer, the shadow resists creasing for the first 3.5 hours. With a primer underneath, the shadow resists creasing for at least 6 hours.
Ease of Use: 9.75/10
I found this cream formula very easy to use. It glides over the lid and blends out quite nicely into the crease. After about 10 seconds, it starts to set as the cream dries. You do have to apply a layer or two more when you use this in the crease; cream products will adhere to the brush more than a powder product will, so you need to use additional layers to get the same amount of product onto the skin.
For $27.00 you get 0.14 ounces of product. For comparison, Ellis Faas’ Creamy Eyes are $36.00 each and contain 0.085 ounces. Laura Mercier’s Eye Basics cost $24.00 and contain 0.18 ounces.
Cream shadows that come in pen form are almost always a bad deal when it comes to the amount of product you get, but Kevyn Aucoin’s Prime Color Cream Eye Shadows actually give you a very good amount of product for the money and compared to how much you normally get with this kind of packaging.