Release Date: December 26, 2012
Availability: MAC Stores & Online
Baked minerals refined into a powder formula provide exceptionally sheer and lightweight application. Colour builds lightly, layer after layer, without heavy coverage.
This review is for the five (5) limited-edition Mineralize Eye Shadows releasing with MAC’s Apres Chic Collection. This post includes photographs and swatches of the following colors:
- Ice: Light peach base with white veining
- Silver Birch: Grey base with peach veining
- Fireside: Deep plum with grey veining
- Frost at Midnight: Deep blue-grey base with purple veining
- Winter Pursuit: Copper base with grey veining
These shadows come in standard MAC packaging but are larger than normal eye shadows. The compacts are plastic and come with snap-shut, flip-up tops. The pans are dome-shaped.
Ice is a pale, frosty champagne. The color goes more white and opaque when applied wet. This is a beautiful lid color that doesn’t look gritty or chunky on the skin.
Silver Birch is a grey shade with a hint of khaki green and has a slight gold sheen. This is a good shade for either the lid or crease area and applies smoothly.
Fireside is a shimmery copper. It’s pretty grainy and translucent when applied dry and is much more opaque, smooth, and rich in color when applied with a damp brush.
Frost at Midnight is a dusty purple with a silver sheen. It’s very weak in color and patchy when applied dry. It’s also patchy when applied wet, but if you use small, dabbing motions, you can get a smooth, strong, even layer of color.
Winter Pursuit is a rich, chocolate brown that is rich in color both when applied wet and applied dry. It blends perfectly through the crease without becoming uneven or losing its color.
The least impressive shade is Frost at Midnight because of the stiff quality of the shadow and weak finish when applied dry. Winter Pursuit is the most impressive.
The formula for these Mineralize Eye Shadows is crumbly and makes a mess–the shimmer likes to travel outside of the pan. The only shade that is stiffer than normal is Frost at Mindight. Still, the shades apply pretty smoothly without producing that much fall-out.
Ease of Use: 9/10
These shadows can be used wet or dry, though the effects will vary depending on the color. You definitely want to use an eye shadow primer and/or base because the mineralize formula tends to crumble and crease more than other pressed shadows.
Regular MAC shadows cost $14.50 and are 0.05 ounces (1.5 grams) each. Mineralize shadows are $21.00 (up from $20.00) and 0.07 ounces (2.2 grams) each.