Review & Swatches: MAC Electric Cool Eye Shadow in “Electroplate”

MAC Electric Cool Eye Shadow in Electroplate

Availability: MAC Stores & Online
Price: $18.50

Company’s Description

A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.

MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Electroplate, which MAC describes as a cool, gunmetal grey.


Packaging: 9/10

Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.

Quality: 8.25/10

Electroplate is a medium, slightly metallic silver. The color has good pigmentation but gives off more intense color and a higher silver sheen when applied over a primer.

MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.

MAC also claims the color will be hue-rich and gives medium-to-high coverage. This description is pretty accurate for this shade. Without a primer, you’ll get up-to-medium coverage; over a primer, you can get a more opaque finish.

Finally, MAC states that the shadow has “sensational” blending power. The formula for Electroplate resists the blending process a little, so you’ll spend more time working it into the crease area than normal. But it’s by no means un-workable.

The color began to crease very slightly after the first hour of wear when applied to bare skin. The color also fades after 1.5 hours of wear. Using a primer underneath keeps the color vibrant throughout the day. It also makes the shadow resists creasing for an additional 2 hours, so that creasing starts after about 3.5 hours. This wear-time is a little disappointing, especially since many of the other Electroplate shadows wear much longer over a primer without creasing.

Ease of Use: 8.75/10

Electroplate applies with decently vibrant color. There is no fall-out, but you will spend additional time blending the color in the crease.

Price: 9.25/10

MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.

Final Grade

MAC Electric Cool Eye Shadow Box Packaging

MAC Electric Cool Eye Shadow in Electroplate

MAC Electric Cool Eye Shadow in Electroplate

MAC Electric Cool Eye Shadow in Electroplate

MAC Electric Cool Eye Shadow in Electroplate

MAC Electric Cool Eye Shadow in Electroplate

MAC Electric Cool Eye Shadow in Electroplate Swatch

MAC Electric Cool Eye Shadow in Electroplate Applied

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3 Responses to Review & Swatches: MAC Electric Cool Eye Shadow in “Electroplate”

  1. amarock says:

    I purchased this shade yesterday, along with Superwatt. I’m wearing Superwatt today – it’s the first time I’ve ever used eyeshadow with this kind of spongey gel-like texture. I quite like the ease of application – I just use my ring finger to pat onto my lid and blend the outside edges with a fluffy clean brush. I’m wearing Superwatt over Quite Natural Paint Pot in hopes that will help prevent creasing. Time will tell! Both Eletroplate and Superwatt are gorgeous neutral shades that I can see myself wearing a lot (and work appropriate!)

    • Allura says:

      Yaay! Let us know how it wears over Quite Natural. 🙂

      • amarock says:

        Just wanted to report back that Electroplate wears pretty well over Quite Natural Paint Pot. The main concern is fading through the day or if my eye waters – the Electroplate tends to not fare well. But other than that, no creasing. I still love both of the Electric Cool eyeshadows I got.

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