Availability: MAC Stores & Online
A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Fashion Circuit, which MAC describes as a bright Kelly green.
Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.
Fashion Circuit is a very vibrant, Kelly green with a strong, green sheen.
MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.
MAC also claims the color will be hue-rich and gives medium-to-high coverage. I found that, while very pigmented, Fashion Circuit wasn’t opaque and did show some patchiness in the finish. But the color is so vibrant, that you can’t tell that the color isn’t even unless you look up close. Fashion Circuit looks just a vibrant without a primer as with.
Finally, MAC states that the shadow has “sensational” blending power. I don’t know about “sensational,” but the color does blend nicely.
Even without primer underneath, Fashion Circuit doesn’t crease until 3.5 hours after application. With primer underneath, it stays crease-free for over 6 hours. I also did not have any problem with this color fading or becoming less vibrant through the day.
Ease of Use: 9/10
Fashion Circuit applies with vibrant color. The shade doesn’t apply completely evenly at the start, but with a few more swipes of the brush, the color goes even. Pressing the shadow with a flat, dense brush in short strokes helps to get a more effective application. The color blends fairly well and doesn’t produce fall-out.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.