Availability: MAC Stores & Online
A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Highly Charged, which MAC describes as a rich purple with pink pearl.
Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.
Highly Charged is a medium, slightly shimmery purple.
MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.
MAC also claims the color will be hue-rich and gives medium-to-high coverage. This color gives medium coverage if you layer it. I also wouldn’t say it’s hue-rich, unless you really layer the color. In particular, the color loses a lot of vibrancy through the blending process. It takes extra time to blend this color to make it look even and smooth. On the lid, the powder is still uneven, and requires layering in small sections to get a smooth finish.
Within the first half hour, Highly Charged fades in the crease area when applied to the bare lid. The same happens when applied over a primer within the first hour. Otherwise, I didn’t have trouble with the color fading on the lid.
Ease of Use: 8.25/10
Highly Charged definitely takes more work than many of the colors in the Electric Cool collection. When you blend it into the crease, you have to apply multiple layers and really buff the color to get an even finish with decent color payoff. Even applying it to the lid requires layering and pressing it into the skin to get an even, vibrant finish.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.