Review & Swatches: MAC Electric Cool Eye Shadow in “Love Power”

MAC Electric Cool Eye Shadow in Love Power

Availability: MAC Stores & Online
Price: $18.50

Company’s Description

A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.

MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Love Power, which MAC describes as a soft, shimmering rose.

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Packaging: 9/10

Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.

Quality: 9/10

Love Power is a soft, icy pink with a silver sheen.

MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.

MAC also claims the color will be hue-rich and gives medium-to-high coverage. I found that this color gives light-to-medium coverage. You certainly won’t get a dense or opaque application of color with Love Power. I also found that this shades applies in a more clumpy fashion than the other shades, even when I used a short-stroked, pressing motion. The shade actually applies more smoothly over bare skin than it does over a base.

while the other colors in this collection look pretty much the same when applied over a primer as they do on bare skin, Love Power was an outlier because it is noticeably more pink when applied over a primer. Over bare skin, it’s a frostier, more silver color.

Finally, MAC states that the shadow has “sensational” blending power. I don’t know about “sensational,” but the color does blend nicely into the crease.

Like with Pure Flash!, Love Power began to collect a little in the crease area near the inner corner after less than an hour of wear. The color also lost just a bit of vibrancy, starting after the first 1.5 hours of wear. The color holds up better over a primer, maintaining its vibrancy. But the shadow does a good job of not creasing. Even without primer, it didn’t crease for the first 3.5 hours. With primer, it held up for 7.5 hours before creasing.

Ease of Use: 8.75/10

If you want to use a primer, I’d suggest applying Love Power in very small sections to avoid a patchy finish. Otherwise, the color blends fine into the crease and doesn’t produce fall-out.

Price: 9.25/10

MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.

Final Grade

MAC Electric Cool Eye Shadow Box Packaging

MAC Electric Cool Eye Shadow in Love Power

MAC Electric Cool Eye Shadow in Love Power

MAC Electric Cool Eye Shadow in Love Power

MAC Electric Cool Eye Shadow in Love Power

MAC Electric Cool Eye Shadow in Love Power

MAC Electric Cool Eye Shadow in Love Power Swatch

MAC Electric Cool Eye Shadow in Love Power Applied

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