Availability: MAC Stores & Online
A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Pure Flash!, which MAC describes as a pale champagne.
Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.
Pure Flash! is a very pale, nude color with tons of silver shimmer.
MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.
MAC also claims the color will be hue-rich and gives medium-to-high coverage. This shade barely tints my lids but gives a generous serving of finely-milled sparkle. It is fantastic for use on the lids or in the inner corners of the eyes to highlight. Whether used over a primer or on the bare skin, the saturation of sparkle stays pretty constant.
Finally, MAC states that the shadow has “sensational” blending power. This shade did blend easily in the crease. This is at least in part due to the fact that Pure Flash! isn’t a strong, bold color.
This shade also performs great without a primer. Applied to bare skin, the color didn’t crease for over 5 hours. Some of the shadow did start to collect in the crease area near the inner corner of the eye after 2 hours. Using a primer underneath keeps creasing and shadow-collecting at bay for an additional 2-3 hours. I also found that this shade doesn’t fade like some of the other Electric Cool shadows do. The sparkle stays strong all day.
Ease of Use: 9.75/10
Pure Flash! applies smoothly and evenly. It doesn’t take much work to apply, in part because of the natural color. I also had no problems with fall-out.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.