Availability: MAC Stores & Online
A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Superwatt, which MAC describes as a light shimmering taupe.
Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.
Superwatt, consistent with MAC’s color description, is a light taupe with champagne shimmer.
MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.
MAC also claims the color will be hue-rich and gives medium-to-high coverage. This description is accurate for this shade. Superwatt gives off intense color, has great pigmentation, and a strong metallic finish. The color is vibrant, even when you don’t use a base underneath (the photo, below, is the color applied without a primer underneath). I would say that the coverage is medium. Like the other neutral colors in this collection, Superwatt doesn’t give off a really dense layer of color.
Finally, MAC states that the shadow has “sensational” blending power. I don’t know about “sensational,” but the color does blend nicely.
I was pleasantly surprised to see that, even without primer underneath, Superwatt didn’t crease until 3.5 hours after application. The color did fade in the crease area (as if the shadow was moving away from the crease), but stayed vibrant on the rest of the lid. A primer or base keeps the creasing at bay for about 2 hours longer than without primer.
Ease of Use: 9.5/10
Superwatt applies with vibrant color and an even surface. The color blends nicely and doesn’t produce fall-out.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.