Availability: MAC Stores & Online
A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
MAC’s Electric Cool Collection introduces a new eye shadow formula in 12 limited edition shades. This review is for the shade Switch to Blue, which MAC describes as a rich cobalt.
Unlike MAC’s standard powder shadows, the Electric Cool shadows come in a slightly glossier compact with a twist-off lid.
Switch to Blue is as MAC describes: a rich, cobalt blue with blue shimmer.
MAC claims that this formula is soft, lightweight, and springy. The consistency is similar to Maybelline’s Dream Bouncy Blushes. The shadow is soft to the touch, like a pillow. It will deform under the pressure of a brush.
MAC also claims the color will be hue-rich and gives medium-to-high coverage. This color has good pigmentation and color pay-off, but isn’t as “electric” as the other colors in the collection. It also won’t give you opaque coverage, but can leave medium coverage if you layer the shadow.
Finally, MAC states that the shadow has “sensational” blending power. This isn’t true for Switch to Blue. The color doesn’t retain its vibrancy or color when you blend it into the crease.
Also, the color faded from the crease area in under an hour when applied over bare skin. It also began to fade from the lid after about 1.5 hours. Using a primer does alleviate the creasing and fading, but it’s still disappointing that this color performs noticeably worse than the other Electric Cool eye shadow shades.
Ease of Use: 8.5/10
Switch to Blue applies with good color payoff, but you’ll be somewhat frustrated by the color you get when blending it into the crease. You’ll also definitely want to use a base or primer with this color because of the quick creasing and fading you’ll get without one.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.