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A soft, lightweight, springy formula delivers hue-rich colour in a modern mode. One touch and you’ll be wired into its sensational blending power. Medium-to-high coverage transforms eyes. Use the 249 Large Shader Brush to provide pro-quality pick-up and distribution.
This post depicts the 12 new, limited-edition Electric Cool eye shadow colors releasing with MAC’s upcoming Electric Cool Collection. This post includes photographs and swatches of the following colors:
- Love Power: Soft shimmering rose
- Dynamo: Mid-tone coral
- Highly Charged: Rich purple with pink pearlized pigments
- Brilliantly Lit: Bright acid yellow green
- Switch to Blue: Rich Cobalt
- Pure Flash!: Pale champagne
- Superwatt: Light shimmering taupe
- Coil: Copper bronze
- Electroplate: Cool gunmetal grey
- Blacklit: Black with multi-dimensional pearlized pigments
- Infra-Violet: Mid-tone pink violet with blue pearlized pigments
- Fashion Circuit: Bright Kelly green
I will also do individual reviews for each shade. The finished reviews are linked in the list, above.
This post is a review on the eye shadows overall and the quality of the Electric Cool collection.
The Electric Cool Eye Shadows come in plastic pots with twist-off, see through lids. About half of my shadows came with some sort of packaging defect. Some had eye shadows that weren’t connected to the pan underneath; others had shadow that was crumpled or cracked in the pan.
I don’t count these packaging faults against any one shade, because it has nothing to do with the individual shadow. Rather, it has to do with MAC’s overall choice to use this packaging. This is why the packaging score for an individual shade is higher, but overall, the packaging score for this collection is lower. For example, you may get the shade Brilliantly Lit with a bunch of packaging defects, while my Brilliantly Lit may look perfect.
The point is, MAC’s overall choice to use packaging that doesn’t keep the shadow in place is criticism-worthy. They could have at least included a protective plastic lid inside the pot (similar to the ones you’d fine in L’Oreal’s Infallible shadows) to keep the shadow in place.
First, these shadows are above-and-beyond better than the Big Bounce shadows. The Electric Cool shadows are easier to apply and take much longer to crease, even when applied over bare skin. In a way, I feel like a comparison to the Big Bounce shadows is mis-placed, though MAC claims this collection was intended to be an improvement on the shadows from the Flighty collection. The formulas are nothing alike: the Big Bounce shadows were a liquid/gel while the Electric Cool shadows are a sponge-powder consistency. But, in any case, these are hands-down better than the Big Bounce shadows.
The performance of any one Electric Cool shadow will depend on which shade you are using. Some of them have fantastic vibrancy, don’t fade through the day, and don’t even crease when applied to a bare lid. Others go on vibrantly at first, fade slightly as the day passes, and crease after several hours. A handful of shades lack some vibrancy, go on unevenly, don’t blend very well, and/or crease quickly.
With all these criteria in mind (vibrancy, crease-resistance, blending power, smooth application), I would categorize the shadows as follows:
Great: Brilliantly Lit, Pure Flash!, Superwatt
Good: Dynamo, Fashion Circuit, Infra-Violet
Average: Coil, Love Power, Electroplate
Below Average: Backlit, Switch to Blue, Highly Charged
Even with the least-impressive shade from this collection, though, I wouldn’t say any color performs under a B- rating. And, if you consider the fact that MAC makes no claim that these are long-wearing or crease-resistant, it’s actually quite impressive that you can get such bright colors that stay on the bare lid for several hours without creasing. Many of my high-end brand shadows that I consider great quality don’t resist creasing for that long unless I apply a primer first.
I will note that I wish the colors worked together more fluidly. I find that, if I’m using multiple Electric Cool shadows for one look, I need to remember to put the crease color down first, then pat the second shade onto the lid after. Otherwise, these shadows tend to “pick each other up” such that you lose the pigmentation of the color applied previously. The formula doesn’t “play” as nicely with other shadows as I’d like.
Ease of Use: 8.5/10
As I mentioned above, the ease of blending will depend on the individual shade, but the quality ranges from butter-like blending power to patchy application that needs to be buffed and layered in order to get a smooth, vibrant finish.
What I like about the Electric Cool formula is that it rarely makes a difference in the vibrancy of the color whether you apply a primer first or not. This is rare for eye shadows, particularly when it comes to bright colors.
MAC’s standard eye shadows cost $15.00 and contain 1.5 grams of product. The Electric Cool shadows cost $18.50 and contain 2.1 (0.07 ounces) of shadow. Despite the higher price, you’re getting a better deal with the Electric Cool shadows because of the amount of product you get.