Availability: MAC Stores & Online
Release Date: July 5, 2012
Baked minerals refined into a powder formula provide exceptionally sheer and lightweight application. Colour builds lightly, layer after layer, without heavy coverage.
This review is for the 9 limited-edition Mineralize Eye Shadows releasing with MAC’s upcoming Heavenly Creature Collection. This post includes photographs and swatches of the following colors:
- Aurora (Frost): Peach, green, and brown melange
- Magnetic Attraction (Frost): Orange, pink and gold melange
- Neo Nebula (Frost): Cream, warm amethyst and warm pink melange
- Universal Appeal (Frost): Gold, bronze and violet melange
- Invincible Light (Frost): Icy white, lavender and warm gold melange
- Earthly (Frost): Beige, peach and cool brown melange
- Water (Frost): Yellow, lime green and blue melange
- Bright Moon (Frost): Grey, silver and icy green melange
- Sky (Frost): Green gold, turquoise and cobalt melange
These shadows come in standard MAC packaging but are larger than normal eye shadows. The compacts are plastic and come with snap-shut, flip-up tops. The pans are dome-shaped.
Aurora is a golden brown with a hint of khaki. It has good pigmentation and applies evenly. The gold shows through more when applied wet.
Magnetic Attraction is a pale, tangerine orange with gold and light orange shimmer. It appears a little brighter when applied wet.
Neo Nebula is a light, frosty, silvery pink with a hint of lavender. The purple tone shows through more when applied wet.
Universal Appeal is a deep plum-brown with gold and purple shimmer. This color is a bit dull when applied dry; when applied wet, the color is more vibrant, but you’ll need to blend to get rid of the streaky application.
Invincible Light is a very pale pink that appears almost like a cream color. Applied wet, the light gold veining shows through a little more. Because the glitter particles in this color are larger, applying it wet gives you an uneven, chunky application. You need to press and dab the shadow to get it even.
Earthly is a pale, bronze-gold with a hint of beige. This color is less shimmery than the other colors because of the beige color, which is matte. It’s more frosty when applied wet.
Water is a light, pea green with silver and yellow shimmer. In the pan, this color has a vibrancy and is lime-green. But once the colors are mixed together, the blue and yellow muddle the vibrant lime tone and make the green look sickly.
Bright Moon is a frosty sky blue. The finish is even when applied dry and requires some blending to get even when applied wet.
Sky is a mix between a Cerulean and azure blue. When applied wet, this color is slightly lighter–more like a pool blue. This color has the best pigmentation of all the shades. A lot of the pan is matte, but it still applied very well with a damp brush.
The formula for these Mineralize Eye Shadows is soft without being dusty, though the powder does crumble more than a regular MAC shadow would. Although the mineralize formula is uniquely suited to being used both dry and wet, there is rarely a huge difference in color or intensity between the applications.
By far, my least favorite was Water. It just isn’t a flattering color once the veining is mixed together. For neutrals, my favorite is Aurora. For non-neutrals, my favorites are Sky and and Bright Moon.
Ease of Use: 9/10
These shadows can be used wet or dry, though the effects will vary depending on the color. Application is fairly easy, since these colors have decent-to-good pigmentation. You definitely want to use an eye shadow primer and/or base because the mineralize formula tends to crumble and crease more than other pressed shadows.
Regular MAC shadows cost $14.50 and are 1.5 grams each. Mineralize shadows are $20.00 and 1.8 grams each.