Maybelline has just released 8 limited-edition Color Tattoo 24 Hr Eyeshadow shades for the Fall 2012 season. This review is for the shade Fuchsia Fever–a vibrant, shimmering mulberry pink.
To see a review, photos, and swatches of the original 10 shades, see this post.
For right now, this shade is available at Target stores. I am guessing the brighter colors in the Fall 2012 collection will become available more widely at drugstore locations shortly.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
In the jar, Fuchsia Fever is a vibrant, pink-purple with pink shimmer particles. When applied to the skin, the color is pigmented but initially sheer. You can build up the color to a semi-opaque layer.
The formula has a smooth, cream consistency. I feel like this formula is slightly more gel-like and maybe a bit silkier than the formula for the original shades, but this impression could be from using some of the matte shades from the permanent line, which weren’t as creamy. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.
This shade does an ok job when it comes to being long-wearing. The color shows the first signs of creasing after about 3 hours when used without a primer, and after 5 hours when used over primer. The shade loses some vibrancy after about 3 hours of wear.
What I found more disappointing is the patchiness of the color. Regardless of whether I applied the product with my finger, a dense flat brush, a fluffy brush, or a concealer brush, I still saw unevenness in the finish. Now, you can’t really tell that the shade is patchy unless you look up close, but the color is definitely not as smooth as the neutral shades in this collection.
You can use this color as a stand-alone eye shadow, underneath a powder shadow, or as a liner.
Ease of Use: 8.25/10
Because the formula starts off creamy and smooth, the product glides easily over the skin. The color dries quickly, so you need to blend right after application if you plan to use the color in the crease. The color doesn’t blend easily into the crease. Make sure you apply the product a little at a time and blend gradually. Getting a smooth finish on the lid is easiest by applying the color with your finger.
For under $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.