Maybelline has just released 8 limited-edition Color Tattoo 24 Hr Eyeshadow shades for the Fall 2012 season. This review is for the shade Gold Shimmer–a medium-deep lion’s-mane gold with a lighter golden sheen.
To see a review, photos, and swatches of the original 10 shades, see this post.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Gold Shimmer is a richly-pigmented, medium-toned gold with a shimmery, metallic finish.
The formula has a smooth, cream consistency. I feel like this formula is slightly more gel-like and maybe a bit silkier than the formula for the original shades, but this impression could be from using some of the matte shades from the permanent line, which weren’t as creamy. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.
The most impressive part about this product is how long it wears. Because the formula sets to a dry finish, the shadow resist smudging, fading, and creasing. Without primer, Gold Shimmer didn’t start to crease until about 4 hours of wear, though the color did start to fade after about 3 hours of wear. Over primer, I saw only slight creasing after about 6 hours of wear and no fading of the color even after 8 hours of wear.
This product also has versatility. You can use this color as a stand-alone eye shadow, underneath a powder shadow, or as a liner.
Ease of Use: 9.5/10
Because the formula starts off creamy and smooth, the product glides easily over the skin. The color dries quickly, so you need to blend right after application if you plan to use the color in the crease. This shade was easier to buff into the crease than Rich Mahogany, I think both because it’s a more shimmery shade and because it’s a lighter shade, so any patchiness is less noticeable. To work effectively with the quickly-drying formula, I’d suggest applying multiple, thin layers into the crease. When it comes to applying the shade to your lid, you can pretty much slap the color on and be done!
For under $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.