Maybelline has just released 8 limited-edition Color Tattoo 24 Hr Eyeshadow shades for the Fall 2012 season. This review is for the shade Rich Mahogany–a deep brown with burgundy shimmer.
To see a review, photos, and swatches of the original 10 shades, see this post.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Rich Mahogany is a deep brown color that, despite technically having red flecks in it, doesn’t really show a reddish tone. If you apply the color into the crease, it actually looks quite matte and doesn’t display any of the red shimmer. Alternatively, you can bring out the richness of the color by applying a thick layer onto the lid.
The formula has a smooth, cream consistency. I feel like this formula is slightly more gel-like and maybe a bit silkier than the formula for the original shades, but this impression could be from using some of the matte shades from the permanent line, which weren’t as creamy. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.
The most impressive part about this product is how long it wears. Because the formula sets to a dry finish, the shadow resist smudging, fading, and creasing. Even without primer, Rich Mahogany didn’t start to crease until about 5 hours of wear. Over primer, I saw only slight creasing by the time I took the shadow off–after about 8 hours of wear.
This product also has versatility. You can use this color as a stand-alone eye shadow, underneath a powder shadow, or as a liner.
Ease of Use: 9/10
Because the formula starts off creamy and smooth, the product glides easily over the skin. The color dries quickly, so you need to blend right after application if you plan to use the color in the crease. I did find that this shade requires a good amount of buffing when used in the crease. The color becomes patchy upon blending, so you have to apply a little bit of product at a time and apply multiple thin layers before you get an even finish.
For under $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.