Availability: Drugstores & ULTA Beauty
Lasting color. Vibrant sheen. Meet the first-ever 10HR stain gloss. Shine enhancing formula glides on lightweight color that won’t dry out.
Maybelline’s newest lipgloss stains come in 10 different shades and are said to last 10 hours. The color 100 Pink Plush is reviewed, below. You can also see the review for Mauve Dream here.
This lip gloss comes in an opaque, plastic tube with a twist-off top that approximates the color inside. The applicator is a tear-drop-shaped doe-foot.
My only gripe about this packaging is that the sticker displaying the name color is so small you’d need a magnifying glass to read it.
Pink Plush is a medium amaranth pink with finely-milled pearls that leave a subtly shimmery finish. The color has great pigmentation and goes on opaquely.
The formula is very thin. I found this color to be less emollient than Mauve Dream, which is likely because of the shimmers. But it’s still fairly moisturizing and won’t dry out the lips. It applies evenly and smoothly without any stickiness.
For a lip gloss, this product is impressively long-wearing. I saw no color fading after 3 hours, after which time I had a small meal and saw slight fading in the center of the lips. Most of the color persisted for another 2 hours. After 5 hours, the fading was gradual. The formula is lightweight, smudge-resistant and somewhat water-repelling.
The reason this gloss stain is so impressive is that it stays on the lips without being drying. Nearly all the other long-wear liquid lip products on the market use a drying effect to make the color stick to the skin. This is why these kinds of products usually come with a balm or clear gloss to apply on top. But Maybelline’s SuperStay 10 Hr Stain Gloss stands on its own–giving your lips moisture and long-wearing lip color.
My only criticism is that this gloss has a very sweet smell. Luckily, it goes away upon application.
Ease of Use: 10/10
Given how strong the color payoff for Pink Plush is, it is amazingly simple to apply. I attribute the ease of application to the formula, which applies smoothly, evenly, and opaquely, and to the doe-foot applicator, which is shaped to give you precise application at the edges of your lips.
For $8.99 you get 0.12 ounces (3.4 grams) of gloss stain. Revlon’s ColorStay Overtime Lipcolor costs $9.99 and contains 0.14 ounces, only half of which is colored (the other half is a clear top-coat).