Availability: Drugstores & ULTA Beauty
Lasting color. Vibrant sheen. Meet the first-ever 10HR stain gloss. Shine enhancing formula glides on lightweight color that won’t dry out.
Maybelline’s newest lipgloss stains come in 10 different shades and are said to last 10 hours. The color 170 Pleasing Plum is reviewed, below. You can also see the review for Mauve Dream here and Pink Plush here.
This lip gloss comes in an opaque, plastic tube with a twist-off top that approximates the color inside. The applicator is a tear-drop-shaped doe-foot.
My only gripe about this packaging is that the sticker displaying the name color is so small you’d need a magnifying glass to read it.
Pleasing Plum is a dark red-plum color and has no shimmers. The color has great pigmentation. It goes on semi-opaquely on the first layer and can be built up to increase its opacity. I did find that this color was harder to make even, so you’ll need to blend and layer it to achieve an even finish.
The formula is very thin and emollient. It does a good job moisturizing the skin and won’t dry out the lips. The formula also has no stickiness.
For a lip gloss, this product is impressively long-wearing. I saw no color fading after 3 hours. Most of the color persisted for another 2 hours. After 5 hours, the fading was gradual. The formula is lightweight, smudge-resistant and somewhat water-repelling. Compared to Pink Plush and Mauve Dream, the fading on this color is more noticeable because the color is dark and even more bold than they are.
The reason this gloss stain is so impressive is that it stays on the lips without being drying. Nearly all the other long-wear liquid lip products on the market use a drying effect to make the color stick to the skin. This is why these kinds of products usually come with a balm or clear gloss to apply on top. But Maybelline’s SuperStay 10 Hr Stain Gloss stands on its own–giving your lips moisture and long-wearing lip color.
My only criticism is that this gloss has a very sweet smell. Luckily, it goes away upon application.
Ease of Use: 8.75/10
The formula applies smoothly and the doe-foot applicator helps you achieve precise application. But you need to take more time working with this color because you can see some unevenness on the first layer.
For $8.99 you get 0.12 ounces (3.4 grams) of gloss stain. Revlon’s ColorStay Overtime Lipcolor costs $9.99 and contains 0.14 ounces, only half of which is colored (the other half is a clear top-coat).