Rich color glides on with luminous shine and all-day comfort for a happy glow? Lip boosting formula with collagen boosting peptides smooths lips so they look plump, healthy and luscious. Three complementary shades blend together for a kiss of glowing color to boost your mood.
Infused with our Happy Boost Blend, featuring Happy Skin and Euphoryl, natural plant extracts which have been shown to promote a feeling of happiness by mimicking the effect of Endorphins and helping to protect skin from environmental stress. The sweet scent & flavor of Violet provides a feeling of joy each time you apply.
Last year, Physicians Formula debuted the Happy Booster line, which included blushes, bronzers, and highlighters. You can see the review for those products here and the review for this year’s new Blush/Bronzer here. Two lipsticks have also been added to the Happy Booster line. The shade in I <3 Rose is reviewed, below.
This lipstick comes in a bright, reflective, pink plastic, twist-up tube. The tube inside consists of 3 rings of colors, with the center color in the shape of a heart. The packaging is very appropriate for Valentine’s Day.
I <3 Rose, in the tube, consists of 3 colors: a deep pink rose, a light, cool-toned pink, and slightly lavender-toned pink. Mixed together, you get a rose pink color. You can actually see the gradient of colors on the lips if you don’t blend the lipstick too much, which leaves a unique and subtle ombré-like effect.
This lipstick has medium emollience–more than the average lipstick–and will keep your lips moisturized. The formula is decently soft and will glide onto the lips easily.
You’ll get the same strong, sweet scent you get with the other items in the Happy Booster line, so if sweet smells aren’t your cup of tea, I’d pass on this lipstick.
The color will last only about an hour or two before fading.
Physicians Formula claims that there is “Euphoryl” in this product, which contains “natural plant extracts which have been shown to promote a feeling of happiness by mimicking the effect of Endorphins and helping protect the skin from environmental stress.” This claim is almost certainly bogus, and makes the product gimmicky. Who knows what “Euphoryl” really is, how much of the “plant extracts” is in the “Euphoryl,” what studies were done showing they caused people to be happy, or how the studies were done.
Ease of Use: 9.8/10
This lipstick is simple to use and glides onto the lips the way a lipgloss-lipstick hybrid product would.
For $8.95 you get 3.8 grams (0.13 ounces) of lipstick. Physicians Formula’s Plump Potion Needle-Free Plumping Lipstick costs $9.95 and contains 5 grams (0.17 ounces). Both of these price-points are on the high side for drugstore lipsticks and you’re paying more given the amount you get with the Happy Booster lipstick.