This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you’ll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!
Urban Decay’s legendary primer potion is now offered in 4 permanent shades. One of those shades–Eden–is reviewed here. Eden is a nude color with a matte finish.
The previous packaging is depicted in this review, which was a plastic genie-like tube that came with an angled, doe-foot applicator. I have also used Urban Decay’s primer potions with the new packaging, which is a plastic squeeze-tube. The squeeze-tubes are superior to the previous packaging in that they allow you to access the product more easily and allow you to access more of the product inside, particularly when you’ve used up the majority of the primer and are trying to use up any small remaining amount. The squeeze tube is easier to use and easier to cut open if you want to dig out the last bit of product.
Eden has a thin, cream formula that glides across the skin very easily. The color is a pale skin-nude shade with a matte finish that looks a bit like concealer. Once the primer dries, though, it looks more like skin (i.e. as if nothing is there).
This is a good primer in that it increases the amount of time your shadows will resist creasing. On average, I find that using Eden underneath a shadow will increase the time it resists creasing by 1-2 hours. On top of that, it reduces the severity of creasing. So, for example, a NARS shadow will typically crease after about 4-5 hours on my lid if I do not use a primer underneath. With Urban Decay’s Primer Potion in Eden, it will crease after about 6 hours, but the creasing will also be less noticeable at the 7th hour. This primer also intensifies the color and finish of the shadow.
The reason this product gets a B-rating for quality is because of the over-stated claims the company makes about what it can do. Urban Decay says that Eden will last “for 24 hours and NEVER CREASE.” This is just (a) inaccurate and (b) an unnecessarily exaggerated claim. Why push something as lasting for 24 hours if it’s not true, especially since virtually no one wears eye shadow for 24 hours straight anyway?
Ease of Use: 9.75/10
This primer glides across the skin and dries quickly. You only need a small dab on each lid.
For $20.00 you get 0.37 fl oz of product. This is more product than many of the similarly-situated brands sold by Sephora offer in their shadow primers.
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate