Review & Swatches: Benefit Ultra Plush Lip Gloss in “Hoola”

Benefit Ultra Plush Lip Gloss in Hoola

Availability: Sephora, ULTA, Benefit
Price: $16.00

Company’s Description

This dazzling lip gloss drenches your lips in brilliant shine and a burst of juicy color that’s never sticky. Loaded with crystal brilliance, color glides on smooth. Just one stroke will give you glimmering, shimmering lips!

Benefit has just released 6 Ultra Plush Lip Glosses, which complement 6 of the company’s most popular Box O’ Powder Blushes. You can view swatches of all 6 colors, including images of each color applied to the lips, here.

This review is specifically for the shade Hoola–a shimmering golden nude.

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Packaging: 9/10

This gloss comes in a soft, plastic tube with a slanted, plastic applicator.

Quality: 8.5/10

Hoola looks like a tan color with gold micro-shimmer in the tube. Once on the lips, Hoola barely deepens the color of your lips and has a refined presence of shimmer. You don’t feel any of the shimmer particles.

The formula is extremely emollient, has medium thickness, and brings moisture to your lips. The gloss feels soft and smooth and isn’t sticky. Even after the gloss has come off, it leaves behind a protective layer on the lips, helping to keep them moisturized after the gloss has faded.

The gloss has a sweet smell, but it isn’t strong, so even people sensitive to scents should be able to wear this gloss.

You get about an hour of wear before the shimmer and product wears off on the lips.

Overall, I’m underwhelmed with this product. I wish the color were stronger, especially since Benefit claims this gloss will give you a “burst of juicy color” and “crystal brilliance.” The gloss has a good formula, but the effect on the lips isn’t unique or special.

Ease of Use: 9.75/10

This gloss doesn’t have strong pigmentation and is translucent in color, so application doesn’t require a mirror. The gloss glides onto the skin easily and evenly.

Price: 9/10

For $16.00 you get 0.5 ounces of product. This is the average amount of product you’d expect out of a tube gloss and a mid-range price.

Final Grade

Benefit Ultra Plush Lip Gloss in Hoola Box Packaging

Benefit Ultra Plush Lip Gloss in Hoola

Benefit Ultra Plush Lip Gloss in Hoola

Benefit Ultra Plush Lip Gloss in Hoola

Benefit Ultra Plush Lip Gloss in Hoola Applicator

Benefit Ultra Plush Lip Gloss in Hoola Swatch

Benefit Ultra Plush Lip Gloss in Hoola Applied


Hydrogenated Polyisobutene, Isononyl Isononanoate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Parfum (Fragrance), Polyglyceryl-2 Triisostearate, Trimethylolpropane Triisostearate, Trihydroxystearin, BHT, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, Propyl Gallate. [+/- May Contain : CI 12085 (Red 36, Red 36 Lake), CI 15850 (Red 6, Red 7, Red 7 Lake), CI 15985 (Yellow 6, Yellow 6 Lake), CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 45380 (Red 21, Red 21 Lake, Red 22 Lake), CI 45410 (Red 27, Red 27 Lake, Red 28 Lake), CI 73360 (Red 30, Red 30 Lake), CI 77891 (Titanium Dioxide), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77742 (Manganese Violet)]

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