A large portion of this blog’s content is doing product reviews. Part of doing those reviews is receiving products by PR representatives or directly from companies for consideration.
About a week ago, I did a review for Apothia on a fragrance they had sent. A couple of days after the review went live, I received an email from the Vice-President of sales requesting I not do reviews for the other 2 items they’d sent. Since the request came without explanation, I prodded for one. She stated that the review did not “accurately represent” the product. When I asked what was inaccurate, I received no response.
I can only assume that the company was unsatisfied because I had not ranted and raved about the product or given it a perfect score. (The product, by the way, received a B–a more-than-decent grade.)
Which brings me to the point of this post. There’s no question that beauty bloggers feel at least some pressure when doing reviews. There’s the desire to make others happy and to not criticize a company when they’ve given you something for free.
But the policy for this blog has always been to convey both the good and bad about products. It’s more important to maintain readers’ trust than it is to make a company happy. If a product is bad, I will tell you. If a product doesn’t live up to its company’s claims, I will tell you. If a product isn’t worth the money, I will tell you.
I’ve always firmly believed that quality companies will take the good with the bad. Instead of ignoring or trying to hide criticisms of a product, great companies will take them and work to improve their products. If a company expects me to give their product a glowing review just because they’ve sent it for consideration, I can’t support that company or do further reviews for them.
Knowing that many readers take my reviews and use them to decide whether or not to buy a product means honesty isn’t just the best policy–it’s the only policy.