Power volume 24H Mascara delivers intense, dramtic volume that holds for up to 24 hours. A mega-sized brush deposits more mascara on lashes for quicker more extreme results, while innovative collagen formula creates captivating, voluptous look that won’t deflate or shrink.
L’Oreal’s newest mascara is its Voluminous Power Volume 24 Hour mascara, which the company says will give you intense volume and 24 hours of wear. The shade shown, below, is in Black Smoke.
This mascara comes in a matte, black tube. The wand has synthetic bristles arranged in a slightly irregular, domed shape.
This mascara’s formula is very wet. The color is a little more matte too–it’s not your classic, glossy black shade.
The bristles on the brush are on the sparse side. This, combined with the liquid-y formula resulted in a less-than-dramatic effect. I honestly don’t get much volume from this mascara. It enhances my lashes because of the deep black shade, but otherwise doesn’t give my lashes much body–either through volume or length.
What this mascara has over other non-waterproof formula mascaras is that it is more smudge- and fade-resistant. I don’t have to clean up smudges from the under-eye area as often when I wear this mascara and it requires a little more time to fully remove from the lashes.
Ease of Use: 8.75/10
If you start applying the mascara immediately after pulling the brush out of the tube, it’s very likely you’ll get mascara on your eyelid. So pull the wand out of the tube, wait a few seconds to let the formula dry slightly, and then apply.
For around $8 you get 0.33 fl ounces (10 ml) of product.