Maybelline’s Summer 2013 collection includes new, limited edition shades of Color Tattoo eye shadows. This review is for the Summer 2013 shade in Cool Crush, which is a frosted, pale, baby blue.
If you would like to see the other Summer 2013 limited edition shades, please see this post.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Cool Crush is a pale baby blue with a silver, frosty sheen. The silver pigment is more prominent than the blue tone. This color will leave a translucent finish, even if you later it.
The formula has a smooth, cream-gel consistency. The product sets to a dry finish soon after application. This isn’t the patchiest color out of Maybelline’s Summer 2013 line of Color Tattoos, but it does display some unevenness in color once you spread it over the lid. Some will prefer to use this as a base instead of as a stand-alone lid color.
Without primer applied, this starts to crease and fade from the crease area quickly, but subtly–after about two and a half (2.5) hours of wear. With primer applied, you can go about five (5) hours before noticing creasing.
Ease of Use: 8.5/10
If you want a sheer layer of color, simply apply this product with your fingers and spread it over the skin. You can also use a flat, synthetic brush on the lids and a semi-stiff blending brush for the crease. If you want to intensify the color, dab it on in layers. Be sure not to apply too much product at a time, which will emphasize the patchy finish.
For around $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.