Maybelline’s Summer 2013 collection includes new, limited edition shades of Color Tattoo eye shadows. This review is for the Summer 2013 shade in Waves of White, which is a frosty white with a pale blue shift.
If you would like to see the other Summer 2013 limited edition shades, please see this post.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Waves of White looks like a shimmery cream color in the jar, but once this color is applied to the skin, it becomes a translucent, frosty white with a shimmery, light blue shift. It creates a very unique and beautiful effect on the lids. The blue shift doesn’t show up that well in the swatch photos, below, but it’s noticeable when the application is thinner, on the skin.
The color is translucent, though, so don’t expect to get a strong showing of pigment, even after you layer the color. This isn’t a white shadow with blue and white shimmer in it–it’s more like a wash of white and blue shimmer without a noticeable underlying color.
The formula has a smooth, cream-gel consistency. The product sets to a dry finish soon after application.
This shade is not as long wearing as the original/permanent Maybelline Color Tattoo shades. Without primer applied, this shade creased within the first three (3) hours of wear. Over primer, the shadow started to crease after about five and a half (5.5) hours of wear and had fully creased by hour seven (7). The vibrancy of the color also fades a little after several hours of wear.
Ease of Use: 7/10
Although I adore the color Waves of White, it’s not an easy color to work with. The cream/gel formula for this particular color doesn’t layer well and blending this color into the crease is only so useful because most of the color fades away through the blending process. Packing the color not the lid must be done in short, dabbing motions because swiping a brush or your finger with the shadow on it across the lid gives you a patchy and streaky finish. This color doesn’t layer that well, but if you are going to layer it, do it in thin layers and make sure you let each layer dry in between applications.
For around $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.