Maybelline has just released five (5) Color Tattoo Metal 24 Hr Eyeshadow shades to the Color Tattoo line of gel/cream shadows. This review is for the shade Barely Branded–a pale, frosty champagne color.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Barely Branded is a light champagne color with a shimmery finish. It’s similar to the Color Tattoo in Barely Beige but less pink-toned and similar to MAC’s Paint Pot in Bare Study but more white. The first layer of color is semi-transparent. You can dab on additional layers to build up the opacity of the color and to intensify the finish.
The formula has a smooth, cream consistency. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.
This shade does a great job when it comes to being long-wearing. The color shows the first signs of fading/creasing after about two and a half (2.5) hours when used without a primer, but only in the inner corner of the crease. Even after six (6) hours, there was no further creasing when applied over bare skin. With primer, I saw no creasing even after the six (6) hour mark. Other than the portion of the product that fades from the inner corner of the crease when used without primer, I saw no loss of color vibrancy.
Ease of Use: 9.25/10
Because the formula starts off creamy and smooth, the product glides easily over the skin. The color dries quickly, so you need to blend right after application if you plan to use the color in the crease. You can apply this product with your finger or a flat, synthetic brush and blend in the crease area with a fluffy brush.
For around $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.