Review & Swatches: Maybelline Color Tattoo Metal 24 Hr Eye Shadow in “Barely Branded”

Maybelline-Color-Tatoo-Metal-Eyeshadow-in-Barely-Branded

Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

Availability: ULTA, Walgreens, Drugstores
Price: $8.00 (Approx.)

Maybelline has just released five (5) Color Tattoo Metal 24 Hr Eyeshadow shades to the Color Tattoo line of gel/cream shadows. This review is for the shade Barely Branded–a pale, frosty champagne color.


Packaging: 9.5/10

These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.

Quality: 9.75/10

Barely Branded is a light champagne color with a shimmery finish. It’s similar to the Color Tattoo in Barely Beige but less pink-toned and similar to MAC’s Paint Pot in Bare Study but more white. The first layer of color is semi-transparent. You can dab on additional layers to build up the opacity of the color and to intensify the finish.

The formula has a smooth, cream consistency. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.

This shade does a great job when it comes to being long-wearing. The color shows the first signs of fading/creasing after about two and a half (2.5) hours when used without a primer, but only in the inner corner of the crease. Even after six (6) hours, there was no further creasing when applied over bare skin. With primer, I saw no creasing even after the six (6) hour mark. Other than the portion of the product that fades from the inner corner of the crease when used without primer, I saw no loss of color vibrancy.

Ease of Use: 9.25/10

Because the formula starts off creamy and smooth, the product glides easily over the skin. The color dries quickly, so you need to blend right after application if you plan to use the color in the crease. You can apply this product with your finger or a flat, synthetic brush and blend in the crease area with a fluffy brush.

Price: 9.5/10

For around $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.

Final Grade

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Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

Maybelline-Color-Tatoo-Metal-Eyeshadow-in-Barely-Branded

Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

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Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

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Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

Maybelline-Color-Tatoo-Metal-Eyeshadow-in-Barely-Branded-Swatch

Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded Swatch

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Maybelline Color Tattoo 24 Hr Eye Shadow in Barely Beige v.
Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded

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MAC Paint Pot in Bare Study v.
Maybelline Color Tattoo Metal 24 Hr Eye Shadow in Barely Branded



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5 Responses to Review & Swatches: Maybelline Color Tattoo Metal 24 Hr Eye Shadow in “Barely Branded”

  1. Heather says:

    Thanks so much for this review. I missed out on purchasing Barely Beige, so I was excited when I saw the new colors and Barely Branded. These swatches are great because I was wondering how similar the two colors are. Have you tried any of the other new shades?

  2. Marti says:

    New to the blog! I came across it looking for reviews on barely branded, not many out there.
    Do you find this to go on patchy at all? I’m in Canada so I couldn’t get Barely beige to compare, but I have 3 others from the regular line and don’t have much of a problem with evenness or creasing with those. I bought this almost a month ago to use on it’s own for an easy wash of color, and can’t get a smooth/even coverage with it and unless I use a powder shadow over it (which to me, defeats it’s purpose), it creased badly! I’ve tried all kinds of different primers under neath, changing eye creams (and skipping it) and always end up the same way. I’ve tried several brushes, and patting/swiping it on with my fingers and with no luck. Do I have a dud or am I applying it wrong?

    • Allura says:

      It applies really smoothly at the beginning. But as the cream dries, it does get a little harder to blend and make smooth. All the colors eventually lose a bit of creaminess after a couple months.

  3. Olivia says:

    Oooh that’s a pretty one!

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