Maybelline has just released five (5) Color Tattoo Metal 24 Hr Eyeshadow shades to the Color Tattoo line of gel/cream shadows. This review is for the shade Gold Rush–a shimmery/glittery yellow-gold color.
These shadows come in glass jars with plastic, twist-off lids. The lids twist off and close tightly to help keep the product from drying out.
Gold Rush is a very yellow-toned gold that consists more of glitter/shimmer particles than it does of an underlying pigment. This results in a very shimmery finish with a clear/sheer base if you blend out the gel or a more dense showing of gold if you pat the color onto the lid. The finish this color gives is more grainy than with the other shimmery colors in the Maybelline Color Tattoo line, which have more refined shimmer particles.
The formula has a smooth, cream consistency. The product sets to a dry finish soon after application. As a side-note, the formula will become less creamy after a couple of months. This will happen even if you keep the lid tightly closed.
This shade does a pretty good job when it comes to being long-wearing, but is clearly less crease-resistant than its original Maybelline Color Tattoo counter-parts. The color fades in the crease area after about two (2) hours when applied over bare skin and after about four (4) hours when applied over primer. The creasing begins after about three hours when applied over bare skin and after six (6) hours when applied over a primer.
This shade also produces a notable amount of fall-out. I found gold flecks under my eyes after application and found more of them during the day when I checked in the mirror. The fall-out still happened if I set Gold Rush with a powder eye shadow.
The earlier signs of fading/creasing and the hassle of fall-out are why this product is getting a much lower grade compared to the other Maybelline Color Tattoo shades.
Ease of Use: 9/10
Because the formula starts off creamy and smooth, the product applies easily onto the lids when you use a patting motion. The color doesn’t blend as smoothly in the crease, mostly because of the glitter texture to the color.
For around $8.00, you get 4 grams of shadow. MAC Paint Pots contain 5 grams of shadow and cost $18.50, while MAC Metal-X Cream Shadows cost $20.00 and contain 2.4 grams. Benefit’s Creaseless Cream Shadows cost $19.00 and contain 4.5 grams.