Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Barely Brazen.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Barely Brazen is a shimmering off-white color. It’s translucent when applied dry and more frosty and metallic, with a denser finish, when applied with a damp brush. This is a good highlighting and lid shade, though there’s nothing really unique or exciting about the color. Also, it’s slightly chunky when applied wet.
Ease of Use: 9/10
This pigment goes on easily when applied dry and is a little chunky when applied wet. But since it will be going on the lid when applied wet, it’s unlikely that any raised surface will be noticeable on a small surface.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.