Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Brash Blue.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Brash Blue is a bright medium blue shade with silver micro-shimmer. Applied dry, this color is bright, but not opaque or entirely even on the skin. You’ll need to add another layer of pigment or two in order for the color to be uniform on the lid. The pigment also doesn’t hold up the best when blended through the crease–the shade doesn’t retain its vibrancy.
Applied with a damp brush, this color becomes completely transparent, loses all of its silver micro-shimmer, and looks like a watercolor wash on the skin.
Ease of Use: 8/10
You’ll need to pack this color onto the lid in small sections to get a smooth layer of opaque color. Definitely apply this over a primer, or over a white base to make the color pop. Don’t bother applying this pigment wet.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.