Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Downtown Brown.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Downtown Brown is a soft golden brown shade. Its shimmery finish is subtle, making it suitable for daytime, nighttime, the workplace, and going out. The shade will suit just about any skin tone and color. The shade has good pigmentation that remains soft through the crease and is more intense when packed onto the lid.
Without primer applied, Downtown Brown began creasing pretty early–after about two and a half (2.5) hours of wear. With primer applied, it also creased relatively early–after about four and a half (4.5) hours of wear. It will last longer without creasing if you have dryer skin than mine (I have oily/combination skin at the moment).
Ease of Use: 9/10
The formula for this pigment blends out pretty smoothly in the crease area and didn’t product any notable fall-out when applied to the lid. You can use the pigment with a damp brush, but doing so with this shade actually weakens the color by a small margin, so I’d just apply this dry.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.