Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Improper Copper.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Improper Copper is a medium brown with bronze shimmer particles. When applied dry, it doesn’t leave a smooth layer of color on the skin, which isn’t that big of an issue when it’s patted onto the lid, but means it looks patchy when blended through the crease. When applied wet, the color is much smoother, though the pigment color isn’t as strong. The color is also more copper and less brown when it’s applied wet.
Ease of Use: 8/10
You’ll need to blend in light layers and spend more time blending the shade through the crease to get an even layer of color.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.