Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Pink Rebel.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Pink Rebel is a pink with a hint of purple flash. It has a low-to-medium strength shimmery finish. This shade has soft pigmentation and is translucent on the skin.
Pink Rebel performs alright when applied into the crease, but when it’s patted onto the lid, it’s more transparent. The transparent quality is partially caused by the powder not adhering very well on the skin, even when applied over a primer.
Without primer applied, Pink Rebel began creasing after about three and a half (3.5) hours of wear. With primer applied, it creased after about six (6) hours of wear.
Ease of Use: 8/10
To get a stronger color and finish on the lids, I’d suggest applying Pink Rebel over a base that has some stickiness to it. If you use a colored base, this will (of course) help this shade’s pigmentation.
There wasn’t much of a difference in terms of color strength when applying this shade wet versus dry, but the purple flash is a tiny bit more noticeable when this shade is applied wet.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.