Review & Swatches: Sephora Colorful Eyeshadow in No. 29 “Midnight Kiss”


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss

Availability: Sephora
Price: $13.00

Company’s Description

Flash superior color, flawless wear, and long-lasting beauty with this striking eye shadow formula. The Color Eye Last complex means you can comfortably wear this shadow up to 10 gorgeous hours and the micronized pigments ensure an ultra smooth, blendable texture. The range of colors and finishes complement day and evening looks, from perfect mattes to pearlized shimmers, glitters, and a glossy mirror glow.

Sephora has released a new line of eye shadows in its Colorful Eyeshadow Collection. The collection includes 80 different shades in 4 finishes: matte, shimmer, glitter and mirror effect. The formula is said to be highly concentrated, containing up to 70% of pigments and shimmers to provide ultimate color intensity. These shadows are supposed to last 10 hours. They can also be placed in Sephora’s new palettes, which are offered with 3 pans or 6 pans.

I will be reviewing all of the new colors offered in the Colorful Eyeshadow Collection. This review is for the shade No. 29 Midnight Kiss–a light shimmering purple with a lilac shift.

Packaging: 9.25/10

Each eye shadow comes individually packaged in a plastic compact with a see-through, snap-shut lid. Along the edge of the pan in which the eyeshadow sits is a small groove which helps you easily remove the pan so that you can put it into a larger palette, if you wish.

Quality: 7.5/10

Sephora describes this shade as a deep violet, but there is nothing deep about this color. Instead, Midnight Kiss is a light shimmering purple with a subtle lilac shift. The color has medium brightness and has a semi-translucent finish, even when layered.

The formula for this shade is stiff and the powder needs multiple layers both when patted onto the lid and when applied to the crease.

Without primer, the color fades in the crease area after about an hour of wear. With primer applied, the color began to crease after about four (4) hours of wear.

Ease of Use: 8.5/10

I would definitely recommend applying a primer and/or a base underneath this shade. It takes multiple layers to build up the color.

Price: 8.75/10

For $13.00 you get 0.07 ounces of eye shadow. This is slightly more product than you’d get in a MAC eye shadow, and costs $2.00 less. Still, for a brand like Sephora (which, admittedly has been stepping up its game in the last year), this price point is a little higher than I’d expect for a single shadow.

Final Grade


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss


Sephora Colorful Eyeshadow in No. 29 Midnight Kiss Swatch


Mica, Talc, CI 77891 (Titanium Dioxide), Octyldodecyl Stearoyl Stearate, Magnesium Myristate, Polyglyceryl-3 Diisostearate, Isostearyl Neopentanoate, CI 77007 (Ultramarines), CI 75470 (Carmine), Polybutene, CI 77510 (Ferric Ferrocyanide), Phenoxyethanol, Maltodextrin, Silica, Sorbic Acid, BHT,Camellia Sinensis Leaf Extract, CI 19140 (Yellow 5 Lake), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77742 (Manganese Violet),CI 77491 (Iron Oxides), CI 42090 (Blue 1 Lake)


This sample was provided for consideration purposes by the brand or a PR company. Reviews are always honest and never paid for.


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