Review & Swatches: Tarte Glamazon Pure Performance 12-Hour Lipstick in “Pure”


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure

Availability: Sephora, ULTA, Tarte
Price: $26.00

Company’s Description

Tarte’s first long-wearing, clay-infused lipstick. Achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Always hydrating and never drying, this high-cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance. Thanks to nature’s most perfect ingredient, Amazonian clay, fade-free color stays in place all day, so there’s no need to continuously reapply or worry about smudging and budging. Amazonian clay also restores the lips’ natural moisture-content with nourishing and hydrating properties, imparting amazing color and restoring skin’s wellness.

Tarte’s new Glamazon Pure Performance lipsticks are said to be long-wearing, color-rich, and hydrating. This range of lipsticks contains nine (9) shades. This review is for the shade Pure–a light rose color.

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Packaging: 9/10

This lipstick comes in a long tube made of wood and decorated in the color that matches the lipstick shade inside.

Quality: 7/10

Pure is a great nude shade. It’s not too pale (which washes you out), not too pink (which makes it lose its “nude” quality), not too grey (which makes it look sickly), and not too orange/brown (which, at least on my skin, looks strange). It has a perfect balance of skin tone and pink. The pigmentation is good too: it gives your lips a noticeable tint without being opaque or overpowering.

The formula is very creamy while still being on the thin side. What makes this lipstick different from others is the hint of clay texture it has. The lipstick glides onto the skin smoothly and evenly, though it won’t smooth away rough or dry patches the way a more emollient formula might.

I agree with Tarte that this lipstick is (slightly) moisturizing, but I can’t agree with most of its other over-blown claims, which is why the Quality score is lower than normal. This lipstick is not particularly long-wearing. The lipstick also isn’t particularly hydrating (though it does moisturize the lips a little). It doesn’t minimize the appearance of fine lines at all. It doesn’t give the lips a “plumped up” appearance. And it doesn’t really resist smudging.

This isn’t a bad lipstick by any means, but it just does not do the laundry-list of things Tarte says it will.

Ease of Use: 9.75/10

The formula glides over the lips without tugging or skipping and the nude color is easy to apply without worrying about being super-precise.

Price: 6.75/10

For $26.00 you get 0.07 ounces of product. This is less than the average amount of product you get in a lipstick, at an above-average cost. For example, Too Faced’s La Crème lipsticks cost $21.00 and contain 0.11 ounces. Stila’s Color Balm Lipsticks cost $22.00 and contain 0.12 ounces.

Final Grade


Tarte Glamazon Pure Performance 12-Hour Lipstick Box Packaging


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure Packaging


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure Swatch


Tarte Glamazon Pure Performance 12-Hour Lipstick in Pure Applied


Phenylpropyldimethylsiloxysilicate, Isododecane, Polyethylene, Glyceryl Hydrogenated Rosinate, Pentaerythrityl Tetraisostearate, Isononyl Isononanoate, Microcrystalline Wax/Microcristallina Cera/Cire Microcristalline, Silica, Butyrospermum Parkii (Shea) Butter, Allantoin, Glycerin, Mangifera Indica (Mango) Seed Butter, Persea Gratissima (Avocado) Oil, Tocopherol, C12-16 Alcohols, Glycine Soja (Soybean) Lipids, Hydrogenated Lecithin, Palmitic Acid, Cera Alba/Beeswax/Cire D’abeille, Kaolin, Betaine, Momordica Grosvenori Fruit Extract, Carmine (CI 75470), Mica. (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Bismuth Oxychloride (CI 77163

This sample was provided for consideration purposes by the brand or a PR company. Reviews are always honest and never paid for.

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2 Responses to Review & Swatches: Tarte Glamazon Pure Performance 12-Hour Lipstick in “Pure”

  1. Christine says:

    Thanks for the review, was wondering about these. Lots of times they exaggerate their claims. I actually prefer people who are just more honest about what their products can or can’t do

  2. Love the color. The packaging is also really pretty.

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